The PR tech toolkit is rapidly changing – from media monitoring to reporting and web analytics, the breadth of tools PR practitioners now need to master is growing exponentially.
As such I am thrilled to launch the Public Relations Tech Ecosystem. Designed specifically for Australian PR practitioners, the ecosystem outlines technology tools across eight core areas of PR practice.
The thing about trust is that it is hard to earn but can be easy to lose. Or put another way, it’s easier to maintain trust than restore it. Read my article in today’s @smh on the @roymorganonline research poll revealing Australia’s most trusted brands and why trust matters https://www.smh.com.au/national/what-aldi-can-teach-us-all-politicians-included-about-trust-20181123-p50hv7.html
The Dublin Conversation, as it has been called, is a 100 day challenge (starting from May 22) to make sense of how public relations practice needs to evolve and change because “there has never been a more critical need for a redefined, revitalised and rejuvenated public relations”.
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