In episode 1 of Smoke Signal we speak with Editor-in-Chief and CEO of the Holmes Report, Arun Sudhaman.
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“Bell Pottinger is probably the biggest story that I will cover in my career,” reveals Arun in episode one of Smoke Signal.
The demise of the venerable Bell Pottinger brand was not only the biggest story in the last 12 months but of his whole career, a big call for a journalist who has been covering the PR sector for over a decade.
As well as giving an inside view into the collapse of Bell Pottinger, Arun shares his views on some of the key themes that he’s seeing as major influences impacting the practice of PR globally – the emergence of purpose as a key driver for brands; the increased role of data and analytics in creating and measuring campaigns; and the impact technology now plays in everything we do in PR today.
While the quality of PR campaigns across the globe has never been higher, as seen in awards winners being given globally, Arun believes there still a breadth of work that is “relatively average” that continues to plague the industry.
The cricket loving Arun (he hosts a podcast on this too), also shares his views on the increased presence of creativity; the role of awards in the PR sector; and the rise and rise of crisis management as an important facet in the PR toolkit.
In this episode we also take a look ‘inside the news’ at one of the more bizarre stories of recent times with ACT Chief Minister, Andrew Barr, telling a group of communications professionals that he “hates journalists and is over mainstream media”.
Enjoy episode one of Smoke Signal.