It’s been a month since Sir Martin Sorrell was ousted from the head of the global agency holding group WPP.
He built the world’s largest advertising agency and in the process became an accidental PR mogul, whose empire grew to include some of Australia’s (and the world’s) biggest PR agencies, including Ogilvy, Hill & Knowlton and Burson-Marstellar.
A lot has been written and said over the rise and demise of Sir Martin Sorrell, so here’s five articles that give a good snapshot of one of the most unexpected industry stories this year:
- The New Yorker on the rise, reign and fall of Martin Sorrell
- Arun Sudhaman and the Holmes Report give a wrap of industry response to the news
- An insider’s guide to working with Marin Sorrell
- David Brain on Martin Sorrell’s advocacy for agency model
- The Wall Street Journal on why WPP may be better off without Martin Sorrell
But it may not be all over yet with the FT reporting Sir Martin Sorrell may ‘start again’.