The 2018 Cannes Lions Awards have been won and run for another year and it’s worth checking out some of the great campaigns and ideas.
Despite the ongoing debate and disappointment that many of the PR campaigns continue to be attributed to advertising agencies, there are some great ideas that are a tribute to the continued evolution of the practice of public relations.
Grand Prix Winner Trash Isles is clearly a great campaign, centred around the creative idea of transforming a pile of trash in the middle of the ocean into an officially recognised country – complete with a currency!
A few other personal favourites were:
- Turning Beer into Water where Anheuser-Busch re-tooled its production line to produce canned water (rather than beer) to deliver fresh drinking water to people caught up in natural disasters from California to the Gulf Coast.
- KFC ‘FCK’ where simply changing one letter in their name, and authentically responding to (literally) running out of chicken, turned a crisis into a great PR stunt.
- The Most German Supermarket saw a German supermarket, to showcase the importance of diversity in this age of Trump and Brexit, open a store with groceries it would sell if they banned ingredients from other countries (i.e. not many)
As we’ve heard across a number of podcasts, creativity is an important currency for all PR practitioners. So awards like these provide a great source of inspiration to keep challenging the status quo.
Next month I’ll be judging the PRIA Golden Target Awards and look forward to seeing many great local campaigns.