Mapping the PR technology landscape
The PR tech toolkit is rapidly changing – from media monitoring to reporting and web analytics, the breadth of tools PR practitioners now need to master is growing exponentially.
As such I am thrilled to launch the Public Relations Tech Ecosystem. Designed specifically for Australian PR practitioners, the ecosystem outlines technology tools across eight core areas of PR practice.
Google Analytics, Factiva and Skype may today be common in everyday practice, but increasingly new tools are appearing to facilitate everything from Video Creation (Shootsta), Social analytics (SimilarWeb) to media engagement (Public Address) and internal collaboration (Slack).
This ecosystem is designed to provide practitioners with a thorough overview of existing and emerging tools designed to support the practice of public relations.
It can be a challenging landscape to navigate but each of these tools is designed to help make the practice of public relations more effective and efficient so the opportunity is for practitioners to embrace the tools that will help achieve this.
The ecosystem will continue to evolve and grow and input is welcome on ones that may be worth adding